There are several copywriting categories that you as a business owner will need to take advantage of in order to help reach your target audience.
These avenues are but not limited to;

Billboards

Writing a Billboard is a very skillful task, lets face it your customers aren’t going to put their vehicles in reverse to go back and read your advertisement. Billboards deliver your message to customers at freeway speeds! Delivering your message in seconds so that it amuses, entertains, or delivers a big, big benefit.

A tall order to fill but we do so with three things.

- Brainstorming and lots of ideas. Pages of them.

-Knowledge of billboard locations

-A constantly reminding ourselves about what it is we’re doing

Blog Posts

Blogging is a great way to market your business, helps fans and future clients get to know and trust you and put your name on the tip of everyone’s tongues as an authority in your field. Blogs get indexed on the search engines extremely quickly, provided you’re blogging on a fairly frequent basis.
If you’re too busy to blog but want the benefit of high quality content working for you around the clock all over the globe…. then let us take care of your blogging needs.
If you require blogging service please contact us and provide the following:

1. Industry are you in.

2. Do you currently have a blog and if so, what is the link?
3. Provide the link to your regular website if you have one. 4. Let us now if you will need help developing/designing a blog.

Brochures

Our team of writers focus on persuasion instead of information. We’ve found that the biggest and most-common mistake made when writing a brochure, is focusing on information instead of persuasion. The job of persuasion doesn’t end with your advertising. In fact, brochures typically offer a larger canvas on which to make your case persuasively and support it credibly.
Depending on your sales cycle, the marketing message you deliver in your brochure may outlive your current advertising campaign. That long shelf life means even your smallest product or service brochures can have a powerful cumulative effect on your corporate branding.

Brochures are fundamentally sales pieces. Whether aimed at a trade or consumer audience, whether intended as a lead-generator or leave-behind, your brochure copy must help sweep your prospect toward a profitable sale. It must present information both clearly and convincingly, following a strategically sound persuasive structure. This persuasive structure often reinforces or connects steps within the sales process itself. So, before we start to write, we research and understand how the brochure will be used, including where the brochure fits in your sales process, how it will be distributed, who will read it, and what action you want the reader to take next.

Persuasive brochure copy starts on the cover. By adding intriguing idea that positions the company or product. Brochure copy should begin with your customer, not your product. We make sure that the person reading your brochure feel that his or her key problems are understood before moving on to discuss the solution.

Keep earning readership

Every page of your brochure presents the reader with an opportunity to stop going on to the next page. That’s why each spread should contain elements that attract, intrigue, persuade … then intrigue further. Making your brochure a real page-turner, enticing the reader, enchant the reader and occasionally surprising the reader. That’s the only way you earn the chance to sell the reader. Sell benefits, not features. Although brochures often exist to explain features, in copy it’s best to sell those features through the benefits, citing real-world examples, cases, and applications.

Remember your customer

To potential buyers, the most-important thing about your product or service, is how it relates to themselves. So, your brochure copy must answer their questions and overcome their objections.
Don’t lose readers on technical points. Many brochures overwhelm their readers with technical weight. Technical information is often better presented in technical form, as a table, chart, or diagram, than injected ham-handedly into otherwise flowing brochure copy. Technical information may be most effective (and persuasive) placed in its own section, where it can be appreciated in depth by technically oriented customers and referred to as-needed by the rest.

Maintain a consistent voice

Companies often adopt a dry-as-dust corporate voice in their brochures. Why? The same person who responded to the ads is reading the brochure. The audience hasn’t changed. The purpose hasn’t changed. Why write a product brochure like it’s an internal report? Your brochure is a key marketing piece, and it must be written to take full advantage of that hard-won one-on-one time with your potential customer.

Establish credibility

This can be done through tone and content, providing expert answers in engaging language. Or, through visual proof such as photographs or charts. Action item: research shows that captions are some of the most-read and remembered bits of copy, so use them and use them well. Drive home in words the competitive points illustrated by the pictures. Credibility can also be established through third-party verification, whether it’s customer testimonials, case studies, excerpts, or independent test results. The key with this piece of the process is to substantiate the idea that your brochure copy is not mere advertising puffery; it’s truthful, useful information.

Should pricing information be included in your brochure?

The answer depends on many factors, the first of which is your brochure’s purpose. If it’s to generate leads, then it probably would be premature to include prices, rates, or fees. If it’s to close sales, then providing prices may be essential to moving your sales process forward. If your prices are substantially lower than your competition, they may belong in your brochure, especially if your brochure’s concept highlights value or savings. But, your brochure copy should strongly establish the value of your product or service beyond the cheaper price. An important strategic factor is the length and complexity of your average sales cycle. If it tends to be shorter and simpler, that points to providing more-complete information including pricing. If it tends to be longer and more consultative, that points to pricing being put off until you’ve gathered enough information about the potential customer and customer needs to provide a realistic estimate at the appropriate time.

Finally, if you include prices in your brochures, they may have a shorter shelf life than you’d like. If you decide to include a price list in your brochure, I recommend that you have it quick-printed or laser-printed on a separate insert sheet. That way, it’s easier to update, customize, and even test. Price lists often get separated from brochures, so make sure the copy on your pricing insert contains a summary of your competitive differentiators, the date and any expiration date, and all your company contact information.

Brochure copy should end by directing the customer’s next step.

Too many brochures end with a table of specifications, options, or a corporate overview. Talk about ending on a whimper!
This goes back to understanding where the brochure fits in your sales process, and knowing the next step in that process. The desired outcome must be clearly asked-for. It sounds obvious, but if the next step is to order, then your brochure should end by asking for the order.

A great brochure is a powerful sales tool. More than that, it is a durable corporate asset. Strategically oriented brochure copywriting, based on a sound persuasive structure, helps you make the most of your investment in advertising and marketing.

Catalogs

A Good Catalog Tells and sells with copy basics.

1. We Use colorful, descriptive language. Product spec and tech talk don’t move buyers to action. Persuasive language does. It’s colorful and descriptive, painting a picture in the reader’s mind of what the product can do for him

2. We Use precise language. Beware of language that is overly colloquial or general. You want your writing to be conversational enough to win the reader over without becoming so vague that it doesn’t communicate your meaning.

3. We use specific language Specifics sell. When you are abstract, no one pays attention.” And so it is with the catalog writer, specifics sell. Generalities don’t.

4. Descriptive heads and breakers. We don’t add headlines, subheads or breakers that are merely labels for the product. Instead, we put some sell in your headlines. State benefits. Promise to solve a problem. Mention the industries that can use the product. Then tell its applications. We describe the range of sizes, colors or models available. Give news about the product. Stress the ease of product evaluation and selection in your catalog.

5. Make it easy to order. By making sure your reader knows who to call for assistance or order placement.

6. Make it easy to read. We use short, familiar words. Short sentences. Short paragraphs with space between each. Sticking in underlines, bullets, boldface type and breakers for emphasis. A catalog crammed with technical date and tiny type is a bore and a strain on the eyes. We make your business catalog effective and yet fun and easy to read.

7. Stress benefits, benefits, benefits. We find that what the product does for the reader is more important than how it works, how you made it, who invented it, how long you’ve been making it, or how well it has sold.

Six Reasons Why Business Customers Buy From Catalogs

In order to have a catalog copy that sells, you have to understand the reasons why customers buy from catalogs. We’ll share with you why business customers buy from catalogs. Surprisingly, business customers buy for many of the same reasons that consumers do. Below are six of the most powerful reasons managers, engineers, purchasing agents and executives turn to your business catalog:

1. To save money. Saving money is the number one motivation for a buyer to order your product instead of your competitor’s. Your catalog should stress cost savings – on the cover, on the order form, on every page.

2. To be right. The business buyer wants to be sure he is buying the right product from the right vendor. If he makes the right purchase decision, he is a hero; if he makes a wrong decision, he’s in the doghouse.

How do we assure your buyer that he’s making the right decision? Here are a few specific techniques we use:

- By listing well-known firms that have done business with you.

- Using testimonials. We pepper your catalog with quotations from satisfied customers who praise your products.

- Make a guarantee. We offer a quick refund, a rush replacement, or speedy service if your product should fail to perform as promised.

- We also provide facts that demonstrate the stability of your company: years in the business, number of employees, number of locations, annual sales.

3. To make money. Business customers buy products for one of two end uses: to resell the products at a profit or to use them to operate their business more efficiently and profitably.

4. To get something for nothing. Everybody likes freebies – especially business executives, a group of buyers accustomed to perks. Your catalog could offer the buyer a free gift in exchange for his order. And it should be a personal gift for the buyer, not a discount or gift of merchandise to the company.

5. To fulfill a need. To the purchasing agent, whose job it is to buy things for his company, a good catalog is a valuable source-book of much-needed merchandise. The more the catalog and its contents fulfill his needs, the more likely the purchasing agent is to order from it – again and again.
How do we create a catalog that fulfills the buyer’s needs? First, find out what those needs are and fill the catalog with products that satisfy them. Next, we make sure your product list is broad enough. Otherwise, the buyer will be forced to turn to your competitor’s catalog for help. We include a wide variety of models, sizes, colors and styles. Also, feature your most popular or hard-to-get items near the front of the book.

6. To solve problems. Often, the business buyer isn’t looking for a specific product. Rather, he’s looking for a solution to a problem. If your catalog shows how your product solves the problem, you’ll make the sale.

How To Prepare To Write Your Catalog Copy.

Step #1: Collect background information. Writing catalog copy seldom requires original research. Usually the products to be included in the catalog have already been described in previous brochures, flyers, ads and data sheets. Collecting and organizing this printed material is the first and most crucial step in getting ready to write the catalog copy.
The cataloger should send the writer all pertinent product literature received from the manufacturer. (And if the catalog house doesn’t have it, it must be solicited.) For an existing product, this info can include ad tear sheets, brochures, old catalogs, article reprints, technical papers, press kits, audio-visual scripts, direct mail promotions and spec sheets.
If the product is new or manufactured by the catalog company itself, these publications may not exist. But the birth of any new product is accompanied by mounds of paperwork which can be sent to the writer, including internal memos, letters of technical information, product specifications, engineering drawings, photos of prototypes, business and marketing plans, reports and sales proposals.

If the catalog house is supplying the copywriter with information on many products, file folders should be used to separate source material by product. Include a brief note with each folder indicating whether the enclosed background material is complete and up-to-date and, if not, who the writer can call to fill in the gaps.
Be sure to mark the source material to indicate what information should be included in the catalog and what should not. Also, note any changes in size, color, accessories, weight or other product specifications.

Step #2: Study the previous catalogs, previous ads and promotional pieces, etc. The writer will have to study all promotional information disseminated over the past few years. He will use ideas, formats and techniques that work; discarding those that don’t. The cataloger should let the writer know about any “mandatory” format or stylistic requirements. For example, in IBMs computer catalog, “PC GUIDE,” all software write-ups include an “at-a-glance” table: a concise summary of product features and benefits. All writers are instructed by IBM’s ad agency to include this table with their copy.

Step #3: Set a direction. If the catalog house has instructions or suggestions it wants followed, they should be written down and shared with the writer. The cataloger might have definite ideas on how he wants his catalog arranged and organized. Or, he may prefer one style of copy to another. But the copywriter can’t read his mind. He must tell the writer his preferences.
Some writers might object, “But isn’t it up to the writer to set the tone, style, content and organization? Isn’t that what the marketer pays the writer for?” Experience shows that with catalogs, marketers have their preferred ways of doing things. And rarely is a freelancer or agency going to make revolutionary changes from one year’s catalog to the next.

A recent help-wanted ad placed by a catalog marketer said a freelance copywriter was needed to write about garden tools and products in a “homey” style. If a homey style is what they want, the company is not going to change to a “high tech” or corporate, formal style because a freelancer comes along and prefers to write it that way. Instead, they’ll get another freelancer. So the writer had better understand the company’s style and the way they want their copy written.

Step #4: The catalog marketer must be available. Once the writer has the background information and knows what the marketer wants, he is ready to write the copy. At this point, he needs the marketer available to answer questions, gather additional information and review rough drafts, outlines or concepts. If the cataloger is not available, the project will be held up until the writer gets the information, feedback or approval he needs.

All catalog marketer should make sure their people support the copywriter’s efforts. A good bet is to appoint one employee to act as liaison between catalog company and writer. It’s inefficient for a writer to have to track down the many people in a company who are involved with the catalog and its creation.

Catalog Copywriting, the Selling Starts on the Cover

(1) Sell the Product line. A catalog is really a “store in a mailbox.” The more complete the store, the more likely the customer will return to do all his shopping – again and again. A comprehensive product line is a big selling point.

(2) Sell solutions. Sometimes, buyers aren’t looking for specific products; they’re looking for solutions to problems. You’ll win them over if you show how your product solves the problem.

(3) Sell service. Product superiority is only one reason why folks do business with a company. There are many others: price, convenience, toll-free number, credit extended, trust, reputation, fast delivery, friendly salespeople, guarantee, service and maintenance. You can generate interest in your catalog by selling these services and intangibles – rather than the products – on the cover.

(4) Start the catalog on the cover. Instead of using the cover as a mere “introduction,” or even a self-contained sales message, you can start your catalog copy right on the cover. This is an effective way to draw the reader inside the book. Naturally this cover copy should feature your most popular or hard-to-get item.

(5) Put a letter on the cover. Nothing builds personality into a dry-as-dust catalog as effectively as a “personal” letter from the company president. If getting people to warm up to you is your problem – and it might be with new customers or with customers who have been “burned” by your products in the past – you can address the reader directly with a letter right on the cover. The letter should be written in a warm, friendly, personal style. And it should be set in typewriter type, not phototype.

(6) Add a wrapper. Wrappers are used to “shout” a sales message. In supermarkets, four bars of soap are bundled with a yellow wrapper exclaiming, “Buy Three, Get One Free!
The same technique can be applied to catalog covers. If you’ve got a great new product, a price-off deal, or a major improvement in service, delivery and reliability – announce it with a bright banner wrapped around the cover.

10 Ways to Organize Your Catalog

1. By product demand. You can organize your catalog by the sales each product generate. Put your best-seller up front and give them a full or half-page each. Slower-moving merchandise appears at the back of the book with a quarter-page or less. Dead items are dropped altogether.

2. By application. Organizing according to application makes it easy for your customer to find the product that solves his problem

3. By function. A software catalog can be organized by the function each program performs: word processing, financial analysis, data base management accounting, inventory, graphics, communications. Obviously, this scheme won’t work in a catalog where all the equipment performs the same task (e.g., a catalog of pollution-control equipment or safety valves).

4. By type of equipment. Stereos on one page, car radios on the next, followed by VCRs, computers, and tape recorders. This scheme is a natural for companies that carry multiple product lines.

5. By “system hierarchy.” This technique organizes by the level at which each component fits into the overall system. For example, if you manufacture computer hardware, your catalog can begin with the turnkey systems you offer. Next come the major components: terminals, printers, plotters, disk drives, keyboards and processors. Then you get to the board level, showing the various optional circuit boards you offer for memory expansion, interfaces, communications, instrument control, and other functions. Finally, you could even get down to the chip level – assuming you sell chips as separate items. Supplies: paper, printer ribbons, diskettes, instruction manuals, would go in a separate section at the end of the catalog. This unit/sub unit/sub-sub unit approach is ideal for manufacturers who sell both complete systems and component parts.

6. By price. If you sell similar products that vary mainly in quality and price, you can organize your catalog by selling price. I your customers are concerned with savings, start with the cheapest items and work up. If you’re selling to an upscale group willing to pay a premium for the deluxe model, start with high-priced versions and work down. This technique is excellent for organizing a catalog of premiums and incentives. After all, an ad manager searching for a premium has a price range in mind, not necessarily a specific product.

7. By scarcity. If your catalog features hard-to-get items, consider putting them up front, even on the cover. This makes your catalog more valuable by offering the buyer products he needs but can’t get anywhere else. Don’t worry that these hard-to-find items aren’t big sellers. When the customer knows your catalog has a stock of rare merchandise (and pulls your catalog to order it), he’ll be more inclined to do his other business with you, too.

8. By size. If you make one product and the basic selection criterion is size, it’s natural to organize your catalog by size (dimensions, weight, horsepower, BTUs, or whatever). This is handy for catalogs with boilers, motors, shipping drums, envelopes, light bulbs, air conditioners, and other equipment selected mainly on a size basis.

9. By model number. If you’ve worked out a sensible numbering system for your product line, organize your catalog by model number. If there’s a simple meaning to your numbering system, explain it at the start of the catalog. And don’t rely solely on the model numbers to describe your products; include headings and descriptive text, as well.

10. Alphabetically. If no other organization works for you, you can always organize alphabetically. A large tool catalog can start with adjustable strap clamps and angle plates and end with wing nuts and wrenches. Or a vitamin catalog can start with Vitamin A and end with Zinc.

5 Ways to Make Your Catalog Pull 
More Orders

1. Include a letter. To add a personal touch to your product catalog, write a “personal letter” to your customers from the president of your firm. The letter can be printed inside the front cover or run off on letterhead and bound into the catalog. You can use this type of letter to introduce the catalog, explain your ordering system, state a company “philosophy,” stress your dedication to service and quality, or alert the reader to new, discounted, and other special offerings. Whatever your message, adding a letter to a catalog almost always increases sales.

2. Bursts. A star-shaped graphic with a copy line inside also can draw a reader to special items within a catalog. Use bursts and other special graphic techniques (such as underlining, colored or boldface type, fake handwriting) sparingly. Overuse dilutes their effect.

3. Last-minute specials. Insert into your catalog a separate sheet featuring items added to your product line or discounted at the last minute. Tell the customer these bargains were included just in time for mailing, but too late to print in the catalog. This insert generates additional sales because people like to be “in” on the latest developments.

4. Give technical information and tips of a general nature. The usefulness of this information will encourage buyers to keep your catalog. And the longer they have it, the more often they’ll order from it. For instance, a hardware catalog might include an article or table titled, “A Guide to Screw Selection.” A filtration catalog could include tips on “How to Clean and Care for Filters.”

5. Put your catalog in a three-ring binder. Expensive, but people won’t throw out a hardback binder as readily as they would an ordinary paperback catalog. Your customer also is more likely to keep your binder on his shelf because it’s too bulky for the filing cabinet.

5 More Sales Boosters For Your Catalog.

1. Include product samples. You get two advantages. First, mailings which have three-dimensional objects inside are more likely to be opened than flat envelopes. Second, engineers and other technical buyers often like to play with product samples, keeping them handy on their desks or shelves.

2. List Your Customers. Include a complete list of all the firms that have bought from you, whether you have 300 or 3,000 names. Seeing such a list in print makes a powerful impression on your customers. They’ll think, “How can I go wrong buying from these guys? Everybody in the world does business with them.”

3. Include an order form. Make it easy to fill out. Leave enough space for customers to write in needed information. Bind it into the catalog so it won’t be lost/misplaced.

4. Include a business reply envelope (BRE). The BRE is a self-addressed, postage-paid envelope the prospect can use to mail the order form or spec sheet back to you. Practically every consumer catalog has a BRE.

5. Make it an event. Industrial buyers get a lot of catalogs in the mail, so the boredom factor is high. Anything you can do to make your catalog mailing special, to stand out from the crowd, will boost sales and inquiries.

Direct mail pieces

4 Factors that Will Make or Break Your Direct Mail Efforts.

Let’s talk about your product. 
You might have the best product or service in your segment to hit the market in a number of years. But if you offer it to prospects that have no use for or interest in it, no matter how great the letter, your mailing is doomed to fail. We research and help define your target market.

Second most important, is your product or service. GEM doesn’t write for “get-rich-quick” opportunities; If we don’t believe in the value of what you’re selling, we’ll never be able to communicate value to those who read your letter.

Third most important is your offer. Why should your prospects respond? Are you giving them 25% off, a free consultation, is your offer under-priced / over-priced, vague and unclear? If so, your results might not be what you hope for.

Fourth most important piece of the direct mail puzzle is the copy. If you have a great list…and a great product or service…and you’ve come up with a fantastic “can’t refuse it” type offer, chances are good that you’ll ring sales.

E-mail

Knowing how to do email marketing can be the most profitable marketing venture you can get into. The key is knows how to execute it properly. Where many companies drop the ball is they lose customer. GEM does not risk losing customers — instead we train them to click your links!

There are 3 main keys to making your list profitable.

-Build Rapport people buy from people they know and trust.
-Offer Value people buy from people who over-deliver value to them.
-Train Them people buy when they are trained to do so.

The trick is, knowing exactly how to combine these 3 keys in a seamless way that turns you into the person your list LOVES to buy from!

That’s where GEM comes in at. When we do an email project together, we carefully research your market and find out how to tie in the 3 keys. We learn everything about what you want your customers to do, who your competition is, and what your tone is. Then, we create a unique angle and strategically plan out a series of emails – all designed to make your subscribers take ACTION.
You can use these emails for just about anything:

Build customer loyalty
Grow rapport
Make sales
Do affiliate marketing
Drive traffic to websites

When you are writing an email for broadcast it is best to think of it as from you to one person. It is not a Superbowl ad, it is a letter from one individual to another.
Obviously when subscribers get the RSS feed automatically delivered as email there is not much that can be done.

Always tap on your customers Interest and Desires

Rather than launching into a sales message, make the email about them.
Instead of your products and all the fantastic things you can sell, write about your list members problems and how to solve them. Your products and services can be introduced as part of that solution.

The introduction is a landing strip that leads to the body of the email. Tell a story, capture some interest, build a mystery, whatever it takes to make your reader stop thinking about what is for lunch and take notice of what you have to say. It does not need to be pushy, conversational works best.

Action!
Your email has a goal, and that is to get people to do something; take action. What we want is for your customers to click through to the landing page. While people do manage to sell in their emails and drop people straight onto a credit card page, from our experience you will have much more success just getting people interested in reading more about your offer.

Jingle Lyrics

Music plays an important role in people’s lives; it can evoke feelings and memories like no other art form can. Businesses and advertisers can use it to create an emotional connection between potential customers and their products or services. Ad jingles are a successful advertising tool Well-written ad jingles have a way of getting stuck in your mind and that’s the whole intension.

Examples of well-written ad jingles would be of those that have stuck in your mind over the ages, even when you haven’t heard them in a while. Not only are people able to remember old advertising jingles but they are also able to remember the company or product that the jingles were used to promote.

Businesses incorporate ad jingles into their advertising campaign, then sit back and watch as their products fly off the shelves an customers hum to their tune. GEM specializes in writing advertising jingles for businesses that want to improve their brand recognition and increase their sales.

Online Ads

Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. GEM specializes in each field covering all aspects and technical knowledge.

Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Many of these types of ads are delivered by an Ad server.

Competitive advantage over traditional advertising

One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.

Another benefit is the efficiency of advertiser’s investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords, Yahoo! Search Marketing and Google AdSense enable ads to be shown on relevant web pages or alongside search result

The three most common ways in which online advertising is purchased are CPM, CPC, and CPA.

-CPM (Cost Per Mille) or CPT (Cost Per Thousand Impressions) is when advertisers pay for exposure of their message to a specific audience. “Per mille” means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action.

-CPV (Cost Per Visitor) is when advertisers pay for the delivery of a Targeted Visitor to the advertisers website.

-CPV (Cost Per View) is when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads).

-CPC (Cost Per Click) or PPC (Pay per click) is when advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.

-CPA (Cost Per Action or Cost Per Acquisition) or PPF (Pay Per Performance) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This model ignores any inefficiency in the seller’s web site conversion funnel.

The following are common variants of CPA:

-CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale.

-CPS (Cost Per Sale), PPS (Pay Per Sale), or CPO (Cost Per Order) advertising is based on each time a sale is made.

-ECPM: Effective CPM or ECPM calculated through other conversion events such as Cost per Clicks, Cost per Downloads, Cost per Leads etc. for example when an advertiser getting $2 per download and for 100,000 impressions you received 10 downloads worth $20, in this case your effective CPM or ECPM will be 2*20*1000/100,000= $0.4

-Fixed Cost: Advertiser paying fixed cost for delivery frame by campaign flight dates without any relevance to performance

Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of “Conversion” varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase.

Types

-Floating ad: An ad which moves across the user’s screen or floats above the content.

-Expanding ad: An ad which changes size and which may alter the contents of the webpage.

-Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed

-Wallpaper ad: An ad which changes the background of the page being viewed.

-Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.

-Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.

-Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.

-Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed. This is the kind of advertising most prominent in television, and many advertisers will use the same clips for both television and online advertising.

-Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.

-Mobile ad: an SMS text or multi-media message sent to a cell phone.

-Superstitial: Uses video, 3D content or Flash to provide a TV-like advertisement

-Interstitial ad: a full-page ad that appears before a user reaches their original destination.
In addition, ads containing streaming video or streaming audio are becoming very popular with advertisers.

E-mail advertising

Legitimate Email advertising or E-mail marketing is often known as “opt-in e-mail advertising” to distinguish it from spam.

Display advertising

Display advertising appears on web pages in many forms, including web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. Display advertising on the Internet is widely used for branding. This is why metrics like interaction time are becoming more relevant. This may change in the future as display advertising is becoming much more targeted to users, much like how search engine ads can be extremely relevant to users based on what they are searching for. Display advertisers use cookie and browser history to determine demographics and interests of users and target appropriate ads to those browsers. Banner ad standards have changed over the years to larger sizes, in part due to increased resolution of standard monitors and browsers, in part to provide advertisers with more impact for their investment. The standards continue to evolve. Banner ads can be targeted to internet users in many different ways in order to reach the advertiser’s most relevant audience. Behavioral retargeting, demographic targeting, geographic targeting, and site based targeting are all common ways in which advertisers choose to target their banner ads.

Affiliate marketing

Affiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers, who are only paid media fees when traffic to the advertiser is garnered, and usually upon a specific measurable campaign result (a form, a sale, a sign-up, etc.). Today, this is usually accomplished through contracting with an affiliate network.

Behavioral targeting

In addition to contextual targeting, online advertising can be targeted based on a user’s online behavior. This practice is known as behavioral targeting. For example, if a user is known to have recently visited a number of automotive shopping / comparison sites based on clickstream analysis enabled by cookies stored on the user’s computer, that user can then be served auto-related ads when they visit other, non-automotive sites.

Semantic advertising

Semantic advertising applies semantic analysis techniques to web pages. The process is meant to accurately interpret and classify the meaning and/or main subject of the page and then populate it with targeted advertising spots. By closely linking content to advertising, it is assumed that the viewer will be more likely to show an interest (i.e., through engagement) in the advertised product or service.

Article Reference: http://en.wikipedia.org/wiki/Online_advertising

Postcards

At the start of the postcard creation process, we’ll ask you questions about the audience you’re trying to reach, the mission of this particular campaign, the product or service you’re pitching and the number of postcards you plan to mail out. We will also ask you to share any creative input you may have, such as headlines and coordinating images for the front of the postcard.

Headline Brainstorm

During this phase of postcard campaign creation, we’ll come up with a list of headlines and an “explanation” of what the coordinating graphic should be. We’ll work with our designer putting design comps together for you to review. If we’re doing several postcards in a series, then this is the time to make sure that the headlines and images are consistent. (A great example of this is the “Got Milk?” and “Absolut” campaigns, where the headlines all matched each other and the image kept the joke going).

Postcard Copy

If you plan to send out a few different mailings, then we will first create a message that you’re happy with, and then tailor that message to match the theme of each postcard in the series. So it’s a good idea to have a copy review on the FIRST postcard we write for you before moving on to the rest. This copy should be a balance of institutional (branding message), and an enticing, time-sensitive offer that readers will not want to miss out on. If you’re running a sale or doing a giveaway, then the headline should convey that… but don’t worry, you can still have a little fun with it if you tweak the message in just the right way.

Copy Check

In round three, we’ll incorporate any changes you’d like made to your postcard campaign, and then makes sure that these changes are carried through across each mailing. We’ll also want to do a fact check, like make sure that all dates are conveyed correctly.

Press Releases

Free Media; Press release, what better way to generate business? If you want your company to look professional, you need a professional to handle the situation.
Don’t think you have anything worthy of a press release? You’d be surprised. Let us help you brainstorm. We can make news out of anything.

Press Release Writing Services:

-energetic, interesting, professional copywriting for your press release
-press release distribution on PR Web.
-press release distribution on other free (or almost free) press distribution websites.
-Although we do have partners for additional services, we do not typically provide:
-mass or targeted distribution of your press release to journalists.

Your press releases can also be included on your website, aiding your search engine optimization campaign. And your press release can be sent to client and investors to keep them abreast of company developments, industry news or financial forecasts.

Radio Scripts

GEM orchestrates taking your message on the air, and keep listeners hanging on your every word. Radio ads are tricky – they require a lot of information in a short amount of time, catchy “ear-friendly” dialogue, and a tagline that will make listeners want more.

Our team will write your next radio ad from scratch or work with your existing material to create an attention-grabbing marketing tool. Our radio writing and editing services include:

-Writing original radio copy
-Editing/Rewriting of existing copy
-Proofreading
-Podcast scripts

Sales Letters

GEM’s Irresistible Sales Letter

Step #1: Preparation Matters
Preparation is really the key to writing a great sales letter. Fact is, 95% of the effort in writing a sales letter will come from the research efforts of your industry. Any reputable writer will tell you this up-front. It takes several weeks preparing to write a sales letter, and just a few days writing.

Step #2: Work out who you’re writing to
-Who am I writing to?, and;
-What do I want them to say yes to?

Step #3: We Work Out What You’re REALLY Selling
A wise marketer once said “Sell the sizzle, not the steak!”
Chances are you’re not selling steak though – so we need to find the juicy, tender, meaty, filling, mouth-watering parts of your product or service for your sales letter.
We do this by writing a long list of EVERY feature that a customer might experience when they’re buying your product… Everything from “no interest finance” to “batteries are included” to “12 month guarantee on all parts and labour” to “made from high-tensile polycarbonate” to “free delivery”
Being as detailed as we can – mentioning anything and everything (even if it’s not a particularly valuable feature… even if it’s a defect!)

Step #4: Why Should I Care About That?
Don’t assume that your customer knows why they need your weather stripping feature, or your high-tensile polycarbonate feature, or your no interest finance feature, free delivery service, or whatever.
We help you, “spell it out for them!”

EXAMPLES:

-Free shipping on all orders means there is nothing extra to pay, you don’t have to drive to the store to pick it up yourself, you can make small orders…


-High-tensile polycarbonate coating protects the widget for 25 years so that you’ll never need to replace it, allows the widget to operate under much higher temperatures than normal, prevents dangerous widget-shattering incidents…


-Teflon-coated bull-bar protects you and your family from automobile accidents, and means that roadkill just slides right off…

Turning Them into Feature-Benefit Bullets
 a feature-benefit bullet is a ol’ copywriting trick that just works ridiculously well.

Here’s the structure of a feature-benefit bullet:
 Feature Benefit
 or, the reverse feature-benefit bullet (to mix things up a bit, and make for more interesting reading:
 Benefit Feature
 see what I did there? It’s not complicated at all!
Let’s use some examples:
 Free Shipping on All Orders Means You Save Money, With Nothing Extra To Pay!
 High-Tensile Polycarbonate Coating Protects Your Widget for Life, Saving You Money!

Social-Networking Posts

Social-Networking Site Posts
Great news for busy coaches, consultants and business owners, GEM has come up with a system for streamlining your social media profile management.
Now, instead of spending all of your waking hours logging in and out of Facebook, Twitter, LinkedIn and whatever other great online spots you hang out in… you can go back to running your business and leave the social networking dirty work to us.

Here’s what you get when you sign up for our Social-Networking Site Posts:

-Standard bio copy that we can pop in each time you sign up for a new social network.

-The option to “version” or customize your bio copy depending on the niche you’re trying to reach

-Your professional photos uploaded to each social network site you belong to

-Regular posting of your newest blog posts, videos, articles and newsletter issues to each of your social media profiles

-Setup of Fan Pages and Paid Advertisments on Facebook

Note: GEM does not believe in “posting as you” as a way to stoke the conversations on your social media profiles. You will have to log in as yourself periodically if you want to keep in touch with your online contacts

Get a social media marketing quote today by contacting us with the following informations:

-What industry are you in?

-Do you currently have a website and/or blog and if so, what are the links?

-Do you require us to set up new social media profiles for your from scratch and if so, which ones?

-Do you need us to write or edit a bio for your social media profiles?

-Will you also need GEM to upload professional photos to your social media profiles?

-Please list any other social media service you may be interested in having us manage for you.

Taglines

Five steps to nailing the perfect tagline. In just a few mighty words, you are making a statement that: Explains what your business is really about. Conveys your promise to your clients. Works for today – and has legs for tomorrow. Touches an emotional chord with the reader. Is easy for your target market to “get”. Has “stand-out” value.

1. Promises Begin with a solid understanding of a company’s promise to their customers. What exactly is the product or service, and what unique factors make the company stand out in the industry?

2. Do a brain dump There’s no exact way to do a brain dump however, we do so by creating two columns:
Product/Service and Emotional. Under Product/Service, we’ll write down all the possible logical words you can think of that may relate to your company and its product or service. Scan the company website and other marketing materials as well as competitive sites. Which words keep popping up? Which ones jump off the page? Under Emotional, we’ll consider the company’s promise to its customers. What are the emotional benefits? How would working with this company make a customer feel? What pains are they solving and what are the positive results when that pain goes away?
On both columns, we’ll put a check mark next to the words that we think may have the most potential . . . Are they tightly connected to the company? Maybe they’re clever words that one doesn’t hear very often. Perhaps they rhyme with the company name, or have a double meaning that we can play with. Keeping our minds open and considering all options.

3. Start piecing words together. We’ll look at the selected words in both columns and start pairing them up. Which product words deliver an emotional response? This tagline is for a package design company: “Ideas that celebrate shelf-expression.”
If the name is self-explanatory in terms of what the company “does,” you can afford to put more emphasis on the emotional pull, like this tagline for a retirement home for active adults: “Leave your cares. Live your life.”
We call this having fun with idioms.

4. Check your ideas against competitors. With so much riding on the tagline, we make sure that your list is fresh and unique. Thanks to the technology, this is easy to do. We’ll be able to tell very quickly if your slogan or something close to it is already being used.

5. Narrow them down to 4 or 5 winners. Whether the tagline is strategically targeted, highly creative or predictably pedestrian, at the end of the day, the final decision is subject to your companies personal preference. It depends on whether you like taking chances or prefers to stay in the safe lane. Because of this, we include a nice mix of taglines. However, making sure each one of them has real merit.

Television Scripts

Our scripts help in promoting brand loyalty, connecting with your customers, and driving viewers to action – in about 30 seconds. A good television commercial can be a powerful addition to your marketing campaign. A great television commercial will leave a lasting impression on your audience – and your bottom line.

Let our team of full-time, on-call copywriters create a script for your next TV commercial. Our TV commercial writing services include:

-Review of your existing marketing materials

-Research and review of competitors’ products and services

-Research and analysis of your target audience

-Custom TV commercial script

-Editing/proofreading of your existing script

Web Page Content – A successful Website is in the copywriting.

Website copywriting requires a different approach than other forms of advertising copywriting. Just because certain copy works well for your company brochure doesn’t mean it will work on your Website. Keyword-rich headlines and site content will help your website secure top search engine positions. Results driven, benefits oriented, personalized web site content will compel visitors to stick around, buy, and come back for more!

In this era of e-commerce, where a small business can reach thousands of customers instantaneously without the involvement of a single human being, quality website copy can make or break a company.

There is more to consider when copywriting for a website than there is when producing copy for a traditional brick-and-mortar business. Not only does the content have to be interesting, informative, and lure the customer into reading on, it has to be optimized for better placement in search engine results. GEM employs a team of highly experienced, widely educated professional copywriters. We have experts in virtually every field, and are glad to do research on new and innovative subject matters. You can be sure that the copy you receive will exceed your expectations.

White Papers

White papers are 6 to 8 pages long. The typical white paper looks better than a technical manual, but not as slick as a brochure or advertisement. But some white papers are as colorful.
The typical white paper is distributed as a PDF on the web. But many are still be printed out for sales calls, press kits and trade shows.

Key characteristics for a modern white paper:

A document that contains narrative text
-At least 5-6 pages long, in portrait format
-Educational, practical and useful, NOT a sales pitch
-Used BEFORE a sale, not AFTER a sale


-Provides facts, NOT just opinion


-Includes an introduction or executive summary.

If a document has all these characteristics, it fits within the conventions of a problem/solution white paper.

What types of white papers exist?

White papers come in many different types, with no accepted system for labeling them precisely. 
Given this, the majority of white papers fall into one of these three main flavors:

1. Backgrounders describe the technical features and benefits of a product or service


2. Numbered lists provide a light and lively roundup of highlights about some issue


3. Problem/solution white papers recommend a new, improved solution for a nagging business or technical problem.

You can effectively combine a numbered list with a backgrounder or problem/solution white paper, which yields five main flavors of white papers.
Beyond these, many other terms are commonly used to describe white papers:

-Competitive review


-Evaluator’s guide


-Executive briefing


-Market overview


-Position paper


-Product briefing


-Special report


-Thought leader

Why should you hire a copywriter?

Isn’t it obvious, what this all comes down to is reaching your prospects & effective marketing. You want to engage your customers again and again. You want more leads and sales. We can make your marketing materials work for you.

Here’s a touchy subject and by the end of this article I’m sure I will have succeeded in making a lot of lazy template developers and web site owners that scam their customers into using their template software services very angry.

Everyone knows or should at least know by now the way to cut your “traditional overhead” when starting a business substantially is by using online advertisement, but what’s the first step in your quest to be a success? The website! Correct.

Here’s where it get’s tricky. You go online and search numerous sites to register your domain name ie. www.Globaledgemarketing.com to register the domain name it cost $34.00 per year not so bad.

Okay now I need a designer to take my business and transform it into an online venture that will help generate revenue and help push me into a global market.

Therefore, I buy a “pre-ready made template” from the same company I registered my domain name with which will cost me around $69.00 per month for a business packet.

With this packet there’s very minimal tools that I can use to “customize” the template.

But I believe $69.00 per month is great deal being that I have no web design or development skills.

What I have not factored in is that in order for my website to rank/show up in the major search engines I’ll need an SEO (System Enhanced Optimization) packet.

Conveniently, the same company I registered my domain name with also charges offers an SEO packet that costs an additional $300.00 per month with and initial $750.00 consultation fee.

This is a wonderful deal for someone without knowledge of online marketing and the business of web design and development.

Now, I’m sure If you are reading this article you are well aware of the social networks therefore you will absolutely need social network presence.

The news just keeps getting greater! The same company will charge me $40.00 a month to create a facebook profile and preform monthly updates to the page for me ie. Login and interact with my customers on my behalf also add new images at my request.

Also, on top of all the wonderful services the template company offer they’ll provide hosting at $39.00 per month!

Amazing, Now let’s just add these numbers up.

Domain name registration- $34.00 per year

Template – $69.00 per month

SEO packet- $300.00 per month with a one time consultation fee of $750.00

Social Networking- $40.00 per month

Hosting $39.00 per month.

Yearly Total of: $6,160

Pretty expensive for something you don’t own! Surprised, don’t be this happens to a lot of inexperienced people that’s why I decided to write this article.

That template you are paying on belongs to the company so does the graphics along with the domain, hosting and any other services you “rent” from them.

Now let’s talk about Custom Web Design:

When you hear the name custom most people think expensive however in web design/development it’s the total opposite. Sure, there are companies out there that offer custom services and will take advantage of you however, again this is why I wrote this article to help educate those looking to bring there business into the 21st century without being robbed.

With custom web design you will need to follow the same instructions as explained above. You will need to register your domain name which cost $39.00 per month, a good custom web design company will guide you in the right direction as to which company to purchase your hosting packet from depending on your business needs but to be fair let’s say with a custom web design company your hosting packet is 39.00 per month.

As far as pricing for SEO and set up of your social network this comes pretty standard with a custom web design. However, if you wish to have SEO done routinely and social networks updated there can be additional charges but custom web design companies will show you how to do these simple tasks yourself.

Now since your not paying for a template and you decided to get the custom web design packet pricing will vary depending on the size of your project.

Let’s just use GEM’s basic web design pricing for a normal website design to give you an idea of what’s going on.

Roughly $2,000 will get you a basic custom designed website.

Pretty damn expensive right? WRONG. Let’s add up the numbers.

Domain name registration- $34.00 per year

Hosting- 39.00 per month.

Custom web design- $2,000 one time fee

Yearly total: $2,502

Compared to a template design you’ve just saved $3,658 in your first year!

Let’s look at your second year of operations. Once you’ve paid for your custom web design the only fees you will have are registration and hosting a total of $502. And you own the site and all the content!

Now, let’s look at your second year of operations had you went with a template site. You’ll still pay for the use of their template and all the other services therefore nothing changes except the $750.00 you paid for SEO consultation fee. In your second year of operations you will spend $5,410. And you don’t own anything!

Let’s just say you stayed in business and using this template company for 5 years 5 x $5,410 = $27,050 for your website!

Isn’t knowledge powerful, so next time someone offers a template service you’ll now have a resource to gauge things by.

Good luck!

-J.Wyatt

SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure

J.Wyatt

If you’re looking for certified mechanics and you don’t want to pay those high price dealerships to service your luxury vehicles stop in and ask to see Fred Khatiri Proprietor and Certified Mechanical Engineer of Nation Wide Car Care Inc. Nationwide employs Four top-of-the-line certified mechanical engineers Educated at Fhs, Munich Germany.

I personally recommend using Nation Wide Car Care Inc. for all your service need!

Be sure to tell em’

GEM sent ya for service discounts

-Staff

Okay, here’s the difference. These two processes are one in the same, Ying & Yang. However, Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network).

This can include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. However, among web professionals, “web development” usually refers to the main non-design aspects of building web sites: writing markup and coding.

Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services.

For larger organizations and businesses, web development teams can consist of hundreds of people (web developers). Smaller organizations may only require a single permanent or contracting webmaster, or secondary assignment to related job positions such as a graphic designer and/or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department.

Web design: Is the process of planning and creating a website text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser.
Web designers utilize markup language, most notably HTML for structure and CSS for presentation as well as JavaScript to add interactivity to develop pages that can be read by web browsers.
As a whole, the process of web design can include conceptualization, planning, producing, post-production, research and advertising.

In the end you will need a company that offers a developmental team that works along side your web designer or web master to complete your project effectively. It also would not hurt to ask the company who their Account Directors, Technical Directors, Project Mangers,Executive Creative Directors and Senior User Experience Architects.

J.Wyatt

I could have went with a simple analogy similar to, think of your website as your vehicle to success, would you not need to regularly service this automobile, tire upgrades, oil changes, new windshield wiper blades etc…? However, I didn’t go that route instead I took this opportunity to educate them along with the masses on what professional website maintenance is. Also, here as GEM believe in going above and beyond for our existing and potential clients.

Over the years I come across a lot of business owners that tend to forget that their websites are more than just reference points but instead are valuable assists to their companies potential growth.

So what is professional website maintenance?
Website maintenance is a continuous process that involves updating the elements (e.g. text, images, animation, Social Media Posts, Blog Posts, Inbound Link Building, Newsletters, Video, Media and Press, etc.)

All of the above avenues take very skillful people who have years of experience in social media management, community management etc. It is very important to keep your clients up to date with what your company is doing, special offers, troubleshooting tips, adding FAQ’s etc.

I recently worked with a fortune 500 company that realized that they had been a bit behind times and by simply adding a community for their clients to communicate amongst each other resulted in lowering incoming calls to their call centers, which also resulted in higher customer satisfaction!

Remember your website is and investment and a powerful tool that demands professional website maintenance in order to keep clients brisk and you’ll see the ROI in numbers.

J.Wyatt

Hughesnet is helping their customers and prospective customers achieve the best possible service information by providing online resources to help address most frequently asked questions and more!

http://community.myhughesnet.com/hughesnet

JWyatt

GEM launches www.adultpornmansion.com an adult social site, along with www.apmlive.com an adult web cam models site! Both sites offering tons of free adult content and merchandise!

J.Wyatt

The store not only offers a selection of goodies for you to purchase online but also a scheduled calendar of where Treats Galore will be displaying their products. With simple online booking features schedule Treats Galore for your next event or office function!

-JWyatt

If you’re looking for certified mechanics and you don’t want to pay those high price dealerships to service your luxury vehicles stop in and ask to see Fred Khatiri Proprietor and Certified Mechanical Engineer of Nation Wide Car Care Inc. Nationwide employs Four top-of-the-line certified mechanical engineers Educated at Fhs, Munich Germany.

I personally recommend using Nation Wide Car Care Inc. for all your service need!

Be sure to tell em’

GEM sent ya for service discounts

-JWyatt